Why I Don't Recommend Using Webinars to Book Calls

In all of my experience doing webinars for lots of people, they are still GREAT for selling courses and group programs below $2k.

Above that, if you actually track your numbers, you'll find people even as talented as Joel Erway reporting CPA (cost per acquisition) at $400-500 which frankly isn’t able to be financially tolerated by many people.

Joel Erway's new "mini webinar" format is good and I've studied and used it but it's STILL extremely hard to get booked calls from a webinar. I’ve even studied his “Power Offer” mini course and tried that with a number of people. And it’s GOOD, don’t get me wrong. But the problem with it is that it depends on you having enough money to be able to fail enough with paid ads until you get a win.

Yes, he does teach to test it organically first, but most people aren’t that good at organic marketing and they need a good mentor… Organic marketing is where coaches should START anyways.

Here's my "Spectrum of Automation" so you can know what kind of sales process to use when.

Here’s the latest and greatest shiny new thing on the block that all the cool kids are doing:

I'm friends with a dating coach who is very successful using a flow of ad offering a webinar --> deliver through chatbot --> directly engage them and book call.

My dating coach friend said he went from those $400-500 CPAs down to $30-50.

I’m not going to give away the whole secret sauce because it’s not a strategy I implement for people and I want to respect the people who created and/or are teaching it.

If you want to learn the chat bot strategy, Tanner Chidester is the guy my dating coach friend learned from.

If you are just starting out and need to really get your coaching business off the ground, download my free Coaching Business Roadmap. It’s a diagram that shows you the exact model and order of business building coaches earning $30k+ per month are using. It also has recommendations for coaches at every level of the game!

In conclusion, webinars are an outdated strategy for booking calls, but NOT for selling digital products.